Saturday, May 26, 2012

Mana Kosam



 
చుట్టూపక్కల చూడరా చిన్నవాడా
చుక్కల్లో చూపు చిక్కుకున్నవాడా |2|
కళ్ళ ముందు కటిక నిజం
కానలేని గుడ్డి జపం
సాధించదు ఏ పరమార్థం
బ్రతుకును కానీయకు వ్యర్థం  |2| 

స్వర్గాలను అందుకొనాలని వడిగా గుడి మెట్లెక్కేవు
సాటి మనిషి వేదన చూస్తూ జాలి లేని శిలవైనావు
కరుణను మరిపించేదా…చదువూ సంస్కారం అంటే
గుండె బండగా మార్చేదా…సాంప్రదాయం అంటే
  |కరుణను|

చుట్టూపక్కల చూడరా చిన్నవాడా
చుక్కల్లో చూపు చిక్కుకున్నవాడా

నువ్వు తినే ప్రతి ఒక మెతుకు ఈ సంఘం పండించింది
గర్వించే ఈ నీ బ్రతుకు ఈ సమాజమే మలిచింది
రుణం తీర్చు తరుణం వస్తే…తప్పించుకుపోతున్నావా
తెప్ప తగలపెట్టేస్తావా…యేరు దాటగానే  |రుణం తీర్చు|

|చుట్టూపక్కల చూడరా చిన్నవాడా|

Thursday, August 26, 2010

Causes for tention

the man is always worried about Health and Wealth .Due to this there will be lot of stess on the inner parts of our body.Due to which we may loose memory and programmed life which we planned . So i found the causes for the tesion here from Yandamooli book He says the main causes are
1.Angry
2.Timid
3. confusion
4.visugu and
5. anumaanam

Monday, August 23, 2010

mana peddala maatalu

[1].సూర్యునికి ఎదురుగా నిలబడి పండ్లు తోముకోకూడదు.
[2].పురుషులు దీపమును ఆర్పకూడదు.ఒక దీపముతో మరొక దీపమును వెలిగించకూడదు.
[3].వ్రతము చేయువారు మంచము మీద నిద్రించ కూడదు.శృంగారంలో పాల్గొనకూడదు.ఒక పూట పలహారము మాత్రమే బుజిమ్పవలెను.తాను ఆహారము బుజించే ముందు పేదలకు గానీ ,బిక్షువులకు గాని కడుపు నింపవలెను.

[4].అమావాస్య నాడు చెట్టు కొమ్మలను గని ,ఆకులను గని తుంచుట బ్రహ్మ హత్యతో సామానమయిన మహాపాపము.

[5].బోజన సమయంలో అన్నదేవత నోటి యందు వుంటుంది కాబట్టి ఆహారము మీదనే దృష్టి నిలిపి ,మౌనంగా బోజనము మీద గౌరవముతో ప్రీతిగా బుజించాలి .ఆ విధంగా తినే ఆహారం మాత్రమే వంటబట్టి దేహానికి శక్తినిస్తుంది.

[6].గడపను తోక్కకూడదు .గడప మీద నిలబడ కూడదు .గడపకు అటు ఒక కాలు ఇటు ఒక కాలు పెట్టి నిలబడి దానము చేయకూడదు.ఇలా చేసిన యెడల గడప ముందు నివాసముండే లక్ష్మి తొలిగి పోయి ఆ కుటుంబం అప్పులపాలగును.
[7].సూర్యునికన్న ముందు నిద్ర మేల్కొనే వారు సదా ఆరోగ్యం తో వర్ధిల్లుతారు .సూర్యోదయం తరువాత నిద్ర లేచే వారు ఎన్ని ఔషధాలు మింగినా ,అమృతమే తాగిన నిత్య రోగిష్టులవుతారు.
[8].ఎవరైనా తాము చేసే మంచి పనికి దానము చేయమని అడిగినపుడు తాను దానము చేయగలిగిన శక్తి గలవాడైతే మాపురమ్మని రేపు రమ్మని తిప్పుకోకుండా వెంటనే దానము చేయవలెను .ఈ దానం వల్ల అశ్వమేధ యాగా ఫలం సిద్ధిస్తుంది .ఎందుకనగా దానము పొందిన ఆ జీవుని ప్రసంనమే దేవుని ప్రసన్నమునకు కారణమవుతుంది.
[9].వ్రతం చేసే రోజున గానీ ,నోములు నోచె రోజు గాని ,ఏదైనా పవిత్రమైన ధైవకర్యం తలపెట్టిన రోజున గాని తన ముకమును అద్దములో చూసుకొన కూడదు.
[10].ఎవరి ఇంటి యందు 24 గంటలు దేవుని గది లో దీపం వెలుగుతూ ఉంటుందో ఆ ఇంటిలో లక్ష్మీదేవి కలకాలం కాపురముంటుంది .అంతే కాకుండా పిత్రు దేవతలు పరమానందం చెంది తమ సంతానాన్ని కంటికి రెప్పలా కాపాడుతుంటారు .దీపం నువ్వుల నూనెతో గాని ,ఆవు నెయ్యితో గాని వెలిగించి వుండాలి(కరెంటు బల్బులు దీపంతో సమానం కావు).
[11].మనస్పూర్తిగా చేసిన దానము మాత్రమే మంచి ఫలితమునిచ్చును .కోపముతో గాని ,మొగమాటముతో గాని చేసిన దానము వలన పుణ్యము రాకపోగా పాపము సంక్రమించును.
[12].ఏడుస్తున్న పసిపిల్లలను తల్లి గాని ,తండ్రి గాని కొట్టినచో ఆ ఇరువురు నరకమున కు పోవుదురు.
[13].ఒక కాలుతో మరొక కాలును రుద్దుతూ తోముతూ కళ్ళు కడుక్కొన కూడదు .కింది పళ్ళను పై పళ్ళతో నొక్కి రాపిడి చేయకూడదు.
[14].భోజనం తరువాత వేళ్ళతో పండ్లు తోమకూడదు .పుక్కిలించి మాత్రమే ఊసివేయాలి.
[15].పండ్లతో గోళ్ళు కోరకకూడదు.2 చేతులతో ఒకే సారి నెత్తి గోక్కో కూడదు .
[16].నిద్రపోయే అప్పుడు ముకమును కూడా దుప్పటితో కప్పకూడదు . బోజనము చేసేటప్పుడు నోటితో శబ్దము చేయకూడదు .ఉదయం సాయంత్రం సంధ్యాసమయాల్లో నిద్ర పోకూడదు అంతకు మించి దరిద్రం మరొకటి లేదు.

[17].సంబోగం లో పాల్గోనినప్పుడు ధరించి ఉన్న బట్టలు ,ఉతికిన తరువాత కూడా వాటిని పూజా సమయంలో ధరిమ్పరాదు.

[18].మెదలపైనా ,గోడలపైన మంచం పైనా కూర్చొని చేసే జపము ,ధ్యానము ,నిరుపయోగము .బూమిపైన ధర్బాసనము గాని ,గొంగళి గాని ,పట్టు వస్త్రము గాని ,పులి చర్మము గాని పరచుకుని దానిపైన కూర్చుండి జపము చేయవలెను.
[19].ఆహారము బుజించే సమయంలో చేతిలోకి తీసుకున్న ముద్ద సగం నోటి లోకి పోయి మిగిలిన సగం మల్లి విస్తరలోకి పడకూడదు.
[20].బోజనానికి ముందుగానే ఎక్కువ నీరు తాగితే అజీర్ణం కలుగుతుంది.
[21].గణ పదార్దములు తినేటప్పుడు మధ్య మధ్య లో కొంచెం మంచి నీరు తాగాలి.
[22].మజ్జిగ అన్నం తిన్న తరువాత ఎక్కువ మంచి నీళ్ళు తాగితే కఫము పెరుగుతుంది.
[23].కొబ్బరి తిని గాని ,అరటి పండు తిని గాని ,తాంబూలం వేసుకుని గాని వెంటనే మంచి నీళ్ళు తాగకూడదు.
[24].భోజనం చేసేటపుడు జపము చేసేటపుడు శిరస్సును ముట్టుకోకూడదు.
[25].గారిక పోచాలతో దుర్గా మాతను ,మొగలి పూవులతో శివుని ,అక్షతలతో సాలాగ్రమమును ,తులసి తో వినాయకుని పొరపాటున కూడా పూజింపకూడదు.
[26].తులసి ఆకు ,పండ్లు ,పూలు ,పుస్తకము ,గారిక పోచలు ,ధర్బముడి ,పండితుల వ్రుష్టము ,శ్రీకుచములు ,రుద్రాక్షలు ,తులసి పూసలు వీటిని బూమి మోయలేదు.కాబట్టి వీటిని ఎప్పుడు బూమి మీద పెట్ట కూడదు.అనగా ఇవి నెలకు తగలకూడదు.

[27].చెక్క పీట మీద కూర్చుని చేసే జపం వల్ల దరిద్రం కలుగుతుంది.మేడి కర్ర పీత మీద కూర్చుని జపం చేస్తే సిద్ధిస్తుంది.
[28].వేప పుల్ల గాని మరే పుల్లనైన తోలు తీయకుండానే దంతధావనం చేయాలి.

[29].వెలగ కాయ పగటి పూట తిన కూడదు.వెలగ చెట్టు నీడ కూడా పగటి పూట పనికి రాదు.
[30].రావి చెట్టు నీడను రాత్రి పూట తొక్క కూడదు .రావి చెట్టును శనివారము తప్ప మిగిలిన రోజులలో ముట్టరాదు .తాటి చెట్టు నీడ ఎపుడు తొక్క కూడదు.
the above information gathered from INDIA AND AYURVEDHA blog .Thanks for them for providing such useful stuff

Friday, July 23, 2010

గోవింద రాజులు మాట

ప్రిమయమైన స్నేహితులారా,
స్నేహం లో నమ్మకంగా ఉండండి ||

Sunday, February 22, 2009

Thursday, January 8, 2009

THE ESSENTIAL SERVICES MAINTENANCE ACT, 1968 ACT NO. 59 OF 1968 [28th December, 1968

THE ESSENTIAL SERVICES MAINTENANCE ACT, 1968 ACT NO. 59 OF 1968 [28th December, 1968 1* An Act to provide for the maintenance of certain essential services and the normal life of the community. BE it enacted by Parliament in the Nineteenth Year of the Republic of India as follows:- 1. Short title extend and duration. 1. (1)Short title extend and duration. This Act may be called the Essential Services Maintenance Act, 1968. (2) It extends to the whole of India: Provided that it shall not apply to the State of Jammu and Kashmir except to the extent to which the provisions of this Act relate to Union employees. (3) It shall cease to have effect on the expiry of three years from the date of commencement of this Act except as respects things done or omitted to be done before such cesser of operation of this Act, and section 6 of the General Clauses Act, 1897,(10 of 1897), shall apply upon such cesser of operation of this Act as if it had then been repealed by a Central Act. 2. Definitions. 2. (1)Definitions. In this Act,- (a) "essential service" means- (i) any postal, telegraph or telephone service; (ii) any railway service or any other transport service for the carriage of passengers or goods by land, water or air with respect to which Parliament has power to make laws; (iii) any service connected with the operation or maintenance of aerodromes, or with the operation, repair or maintenance of aircraft ; (iv) any service connected with the loading, unloading, movement or storage of goods in any port; (v) any service connected with the clearance of goods or passengers through the customs or with the prevention of smuggling; (vi) any service in any mint or security press; 66 (vii) any service in any defence establishment of the Government of India; (viii) any service in connection with the affairs of the Union, not being a service specified in any of the foregoing sub-clauses ; (ix) any other service connected with matters with respect to which Parliament has power to make laws and which the Central Government being of opinion that strikes therein would prejudicially affect the maintenance of any public utility service, the public safety or the maintenance of supplies and services necessary for the life of the community or would result in the infliction of grave hardship on the community, may, by notification in the Official Gazette, declare to be an essential service for the purposes of this Act ; (b)"strike" means the cessation of work by a body of persons employed in any essential service acting in combination or a concerted refusal or a refusal under a common understanding of any number of persons who are or have been so employed to continue to work or to accept employment, and includes- (i) refusal to work overtime where such work is necessary for the maintenance of any essential service ; (ii) any other conduct which is likely to, result in, or results in, cessation or substantial retardation of work in any essential service. (2) Every notification issued under sub-clause (ix) of clause (a) of sub-section (1) shall be laid before each House of Parliament immediately after it is made if it is in session and on the first day of the commencement of the next session of the House if it is not in session, and shall cease, to operate at the expiration of forty days from the date of its being so laid or from the re-assembly of Parlia- ment, as the case may be, unless before the expiration of that period a resolution approving the issue of the notification is passed by both Houses of Parliament. Explanation.-Where the Houses of Parliament are summoned to re- assemble on different dates, the period of forty days shall be reckoned from the later of those dates. 3. Power to prohibit strikes in certain employments. 3. (1)Power to prohibit strikes in certain employments. If the Central Government is satisfied that in the public interest it is necessary or expedient so to do, it may, by general or 67 special Order, prohibit' strikes in any essential service specified in the Order. (2) An Order made under sub-section (1) shall be published in such manner as the Central Government considers best calculated to bring it to, the notice of the persons affected by the Order. (3) An Order made under sub-section (1) shall be in force for six months only, but the Central Government may, by a like Order, extend it for any period not exceeding six months if it is satisfied that in the public interest it is necessary or expedient so to do. (4) Upon the issue of an Order under sub-section (I),- (a)no person employed in any essential service to which the Order relates shall go or remain on strike ; (b) any strike declared or commenced, whether before or after the issue of the Order, by persons employed in any such service shall be illegal. 4. Penalty for illegal strikes. 4. Penalty for illegal strikes. Any person who commences a strike which is illegal under this Act or goes or remains on, or otherwise takes part in, any such strike shall be punishable with imprisonment for a term which may extend to six months, or with fine which may extend to two hundred rupees, or with both. 5. Penalty for instigation, etc. 5. Penalty for instigation, etc. Any person who instigates, or incites other persons to take part in, or otherwise acts in furtherance of, a strike which is illegal under this Act shall be punishable with imprisonment for a term which may extend to one year, or with fine which may extend to one thousand rupees, or with both. 6. Penalty for giving financial aid to illegal strikes. 6.Penalty for giving financial aid to illegal strikes. Any person who knowingly expends or supplies any money in furtherance or support of a strike which is illegal under this Act shall be punishable with imprisonment for a term which may extend to one- year, or with fine which may extend to one thousand rupees, or with both. 7. Power to arrest without warrant. 7. Power to arrest without warrant. Notwithstanding anything contained in the Code of Criminal Procedure, 1898,(5 of 1898), any police officer may arrest without warrant any person who is reasonably suspected of having committed any offence under this Act. 8. Act to override other laws. 8. Act to override other laws. The provisions of this Act and of any Order issued thereunder shall have effect notwithstanding anything inconsistent there with. 68 contained in the Industrial Disputes Act, 1947, (14 of 1947),or in any other law for the time being in force. 9. Repeal and saving. 9. (1)Repeal and saving. The Essential Services Maintenance Ordinance, 1968,(9 of 1968), hereby repealed. (2) Notwithstanding such repeal, anything done or any action taken under the said Ordinance shall be deemed to have been done or taken under this Act, as if this Act had come into force on the 13th day of September, 1968.

Wednesday, January 7, 2009

2nd sem MBA ANU syllabai

BUS 2.1 UNIX & C

Part A: Unix

Unit ­ I: Unix Utilities: Introduction to Unix File SystemFile EditorFile Handling
Utilities ­ Security By File Permissions. Process Utilities ­ Disk Utilities ­
Networking Commands Coml, Unlink, Mkdir, Rmdir, Mount, Umount, Find
Umsk, Ulimit, Who Finger, Fil, Telnet, Rlogin, Text Processing , and
Backup Utilities, Cat, Fail, Head, Sort, Nl, Grep, Cgrep, Cut, Paste, Join, More,
Pg, Comm, Cmp, Diff, Awk.
Unit ­ II: What is a Shell, Shell Responsibilities Pipes and Impact Redirection, Output
Redirection. The Shell As Programming Language. Shell Variables. Condition,
Control Structure and Shell Programming.
Unit ­ III: Unix Internals Unix File Structure ­ Directoires. File and Devices System Calls
and Device Drivers ­ Library Fuctions Low Level File Access (Write, Read,
Open, Close, Locil, Iseek, Istat, Stat). The Standard I/O (Fopen, Fread, Flush,
Fseek, Fgetc, Getc, Getchar, Fpute, Putchar, Fgets, Gets). Formatted I/O Stream
and File Descriptors File and Directory Maintenance (Chmode, Chown, Unlim,
Symlink, Mkdir, Rmdir, Chdir).
Part B: C Programming:
Unit ­ I: Basic Structure of CLanguage, C Tokens, Data Types, Declaration of Variables,
Assigning Values. Arithmetic, Relational and Logical Operations. Increment and
Decrement Operators, Control Operators, BitWise Operator, Expressions,
Evaluation, InputOutput Operators. If and Switch Statements. While DoWhile
and For Statements, C Programs Covering All The Above Aspects.
Unit ­ II: One Dimensional and Two Dimensional Arrays Initialization, String Variable,
Declaration, Reading, Writing, String Handling, Functions, UserDefined
Functions, Variable and String Classes, Example C Programs.
Unit ­ III: Structure Definition, Initialization, Assigning Values, Passing of Structures as
Arguments, Unions, Declaring and initializing of Pointers, Pointer Based
Expressions. Arrays, Strips, Functions, and Structures C Program Examples, File
Management in C, Opening and Closing IO Operations On Files.
Practical:
1. Count Vowels, Constants Special Characters, Digits, Tab, Spaces and Words In a Given
String. (Applications of Loops and Build In Functions)
2. Perform Matrix Multiplication After Verifying Matrix Multiplication Conditions.
3. Scanning Numbers Using Both Functions and Pointers.
4. Program to Read a Set of Names, Roll Numbers, Gender, Height and Weight of Students
and Sort in Ascending Order using Structure With an Array Data Type.
5. Solve Towers of Hanoi Problems as an Application of Recursion.
6. Program to Create An Inventory File and to Append Addition Items to That File.


Suggested Books:

1. Keerti.C. Unix Programming ­ Conceptional Perspective, TMH.
nd
2. Das, Unix, 2 Edition, TMH, 1999
Rebecca Thomas, Ph. D., Lawrence. R.Rogers, Jean.L.Yats Advanced Programmers
3.
Guide to Unix.
4. Brain.W.Kernighan, Rob Pike, The Unix Programming Environment, Pearson
Education, 1984.
5. W.Richard Stevens, Advanced Programming in the Unix Environment.
6. E. Balaguruswamy, others, Programming in AMOOC.
Kernigham and Others, C Programming Language, Pearson Education, 1988.
7.
Schaum Series, Programming in C.


BUS 2.2 MANAGEMENT SCIENCE

Unit I: INTRODUCTION AND LINEAR PROGRAMMING: Introduction about
management Science. Basic Concepts, Linear Programming, Graphical method,
Simplex method, BigM Method. Sensitivity analysis, Duality and Dual Simplex
method and its applications.

Unit II: QUEUEING THEORY: Characteristics, Methods
(M/M/1 / FCFS), (M/M1 N/FCFS)
(M/M/S / FCFS), (M/MS N/FCFS)

Unit ­ III: INVENTORY CONTROL: Inventory management techniques, Deterministic
inventory models.
Unit ­ IV: PERT PM AND DECISION THEORY: PERT / CPM, Decision theory and
Decision tree and applications of PERT / CPM.
Unit ­ V: GAME THEORY: TwoPerson Zero Sum Games, Pure Strategies and Mixed
Strategies Graphical Method and Application of game theory.

Suggested Books:

1. Hiller, Introduction to Operation Research, TMH, 2002.
2. Vohra N.C. Quantitative Techniques in Management, TMH.
3. Samir Kumar Chakravarthy, Theory and Problems in Quantitative Techniques,
Management Information System and Data Processing I, II & III, New Central
Agency, Calcutta.
4. Budnik, Frank S. Dennis Mcleavey, Richard Mojena Principles of Operations
nd
Research,, 2 Edition, Richard Irwin Illinois ­ All India Traveller bookseller, New
Delhi, 1995.
5. Gould F.J.etc., Introduction to Management Science, Englewood Cliffs, New Jersey,
Prentice Hall of India, 1993.
6. Mathur.K. and Solow.D., Management Science, Englewood Cliffs, New Jersey,
Prentice Hall of India, 1994.
7. Narag A.S., Linear Programming and Decision Making, Sultan Chand, New Delhi,
1995.
8. Sharma J.K., Operations Research: Theory and Applications, Macmillan India Ltd.,
New Delhi, 1997.
9. Taha.H.A., Operations Research ­ An Introduction, Pearson Education, New York,
2002.
10. Theirout.R.J. & Klekamp.R.C., Decision Making Through Operations Research,
John Wiley, New York, 1989.
11. Pannerselvam, Operations Research, Prentice Hall of India.



BUS 2.3 HUMAN RESOURCE MANAGEMENT

Unit I: Human Resource Management: Nature and significance, functions of HRM,
Qualities and Role of HR Manager, HRM Model, HRM in a changing
Environment. Job design and Analysis ­ Objectives and methods of job analysis.

Unit II: Human Resource Planning: Objectives, process, factors affecting HR planning.
Recruitment ­ purpose, factors influencing, sources of recruitment. Selection ­
significance, process, placement, induction and socialization.

Unit III: Employee Training: Significance, methods, training procedure, evaluating
effectiveness of training. Management Development Programmes ­ Concept,
skills to be developed and evaluating its effectiveness. Performance appraisal ­
Objectives, methods, developing and administering an Appraisal programme,
limitations to its effectiveness.

Unit IV: Job Evaluation ­ Significance, methods and problems. Career Planning and
Development: Concept, need, process. Counseling ­ Significance and key
elements. Disciplinary procedure and Grievance procedure.

Unit V: Quality of Work Life (QWL) ­ Meaning, conditions, specific issues in QWL,
strategies for improvement of QWL. HR research ­ HR information system ­
Employee Benefits and Services.


Suggested Books:


1. Monappa. A & Saiyaddin.M., Personnel Management, Tata McGrawHill,
2. Edwin B.Flippo, Personnel Management, McGrawHill
3. De Cenzo. & Stephen P.Robbins, Personnel/ Human Resource Management, Prentice Hall of India,
New Delhi.
th
4. Dessler, Human Resource Management, 10 Edition, Pearson Education.
5. Singh.N.K., Human Resources Management, Excel Books, New Delhi.
nd
6. Aswathappa.K., Human Resource and Personnel Management, 2 Edition, Tata McGraw Hill, New
Delhi, 2001.
7. P.Subba Rao, Human Resource Management and Industrial Relations, Himalaya Publishing House,
New Delhi.
8. V.S.P.Rao, Human Resources Management, Excel Books, New Delhi.
Pattanyak, Human Resource Management, Prentice Hall of India, New Delhi.



B U S 2.4 FINANCIAL MANAGEMENT

1.Finance Function: Meaning of Financial Management ­ Finance Function: Objectives and Scope
Time value of Money Riskreturn trade off Shareholders' Wealth Maximization Agency Conflict
Corporate Governance

2.Investment Decision: Nature and Scope of Capital Budgeting Decision Techniques of Capital
Budgeting: Traditional and TimeAdjusted Methods ­ Risk Analysis in Capital Budgeting Cost of
Capital: Measurement of Specific Cost of Capitals Weighted Average Cost of Capital.

3.Financing Decision: Determinants of Capital Structure Capital structure Theories ­ Optimum
Capital Structure Financial and Operating leverages ­ EBITEPS Analysis ­ Dividend Decision:
Dividend Theories Dividend Policies Determinants of Dividend Policy.

4.Working Capital Management: Concepts ­ Determinants of Working Capital ­ Measurement of
Working Capital Requirement: Operating Cycle approach Financing of Working Capital ­
Financial Analysis and Working Capital Management Management of Inventory, Receivables and
Cash.

5.Financial Restructuring: Corporate Restructuring: Mergers and Acquisitions ­ Value Creation ­
Corporate Strategy and Acquisitions ­ TakeOvers ­ Divestitures ­ Corporate Restructuring Trends
in India.

References:

1. James C Van Horne & John M. Wachowicz Jr: Fundamentals of Financial Management, Prentice
Hall of India, New Delhi.
2. Arthur Keown, John Martin, William Petty & David Scott Jr: Financial Management: Principles and
Applications, Prentice Hall of India, New Delhi.
3. Brealey, Richard. and Myers Stewart. C., Principles of Corporate Finance. McGraw Hill, New Delhi.
4. Brigham F Eugene and Houston F Joel, Fundamentals of Financial Management, International Students
Edition.
5. Hampton J John, Financial Decision Making: Concepts, Problems and Cases. Prentice Hall of India, New
Delhi.
6.Weston, J F and Brigham, E F., Essentials of Managerial Finance, Pearson Education,
7.Winger, Bernard and Mohan, Nancy. Principles of Financial Management, Macmillan, Publishing Company,
New York.
8. James C. Van Horne, Financial Management and Policy. Prentice Hall of India, New Delhi.
9. Chandra Bose D., Fundamentals of Financial Management, Prentice Hall of India, New
Delhi
10. Khan M Y and Jain P K: Financial ManagementText and Problems. Tata McGraw Hill.
11. Pandey I M., Financial Management, Vikas Publishing House Pvt. Ltd., New Delhi.


BUS 2.5: MARKETING MANAGEMENT

Unit ­ I: Nature and Scope of Marketing Corporate orientations towards the market place
The marketing environment and environment scanning Marketing Information
System and Marketing Research understanding Consumer and Industrial
markets.
Unit ­ II: Market Segmentation, Targeting and Positioning Product decisions ­ Product
Mix, Product Life Cycle, New Product Development, Branding and Packaging
decisions ­ creating brand equity.
Unit ­ III: Pricing Methods and Strategies Promotion decisions ­ Promotion Mix ­
Advertising, Sales Promotion, Publicity and Personal Selling and Direct
Marketing.
Unit ­ IV: Channel Management ­ Selection, Cooperation and Conflict Management
Vertical Marketing implementation and systems Organizing and implementing
marketing in the organization Evaluation and control of marketing efforts.
Unit ­ V: New issues in Marketing ­ Globalisation Consumerism Green Marketing Tele
Marketing Web Marketing Legal and Ethical issues in Marketing.

Suggested Books:
th
1. Philip Kotler and Armstrong. G Marketing Marketing, Prentice Hall of India, 12
Edition, New Delhi, 2006.
2. Philip Kotler, Keller, Abraham Koshy, M.Jha, Marketing Management Pearson
th
Education, 12 Edition, New Delhi, 2006.
3. Byd. Walker & others Marketing Management Tata McGraw Hill, New Delhi.
4. Neelamegham. S, Marketing in India ­ Cases and Readings, Vikas Publishing
House, New Delhi.
5. Enis. B.M. Marketing Classics A selection of Influential articles, McGraw Hill,
New York 1991.
6. New Delhi, 2006.and Control, Pearson Education, New Delhi, 2006.
7. Ramaswamy V.S. & Nama Kumari.S Marketing Management ­ Planning and
Control, Macmillan, New Delhi, 1990.
8. William J. Stanton, Fundamentals of Marketing, McGraw Hill, New York, 1994.
9. Jayachandran.S., Marketing Management, Excel Books, New Delhi, 2006.
10. Michale J.Etzel, Broce J.Walker, William J. Stanton, Marketing, Tata McGraw Hill,
Edition, 2005.
11. Roger, J.Best, Market Based Management Strategies for Growthing Customer
th
Values, Prentice Hall of India, 4 Edition, 2006.
th
12. Judy Strauss, A.E.Ansary, Raymond Frost, EMarketing, Prentice Hall of India, 4
Edition, 2006.


B U S 2.6 PRODUCTION/OPERATIONS MANAGEMENT

I Production and Operations Management An Overview : Operations as a Function
Production Systems Facilities location Layout Design Product and Process Design
Materials Handling Value Analysis Operations Strategy ­ World Class Manufacturing.

II Operations Planning and Control: Mass and Batch Production Planning Projects Planning
and Control Capacity Planning ­ Optimal Production Strategies: Scheduling ­ Assignment and
Sequencing of Operations Work Design: Method Study and Work Measurement Work
Sampling.

III. Maintenance Management: Need for Maintenance Management ­ Maintenance
Alternatives Equipment life cycle ­ Managing of Work Environment Waste
Management Automation ­­ Technology Management.

IV Materials Management: An Overview of Materials Management Material Requirements
Planning Purchase Management Stores Management Inventory Planning and Control
Systems JustinTime Systems ­ Perpetual Inventory Control System.

V Quality Management: Acceptance Sampling Statistical Quality Control ISO9000
Standards ­ Economics of Quality Assurance ­ Improvement of Operations: Quality Circles
Six Sigma and Kanban System Total Quality Management.


References:


1. Chary, S.N. Production and Operations Management. New Delhi, Tata McGraw Hill, New Delhi.
2. Elwood S. Buffa, Rakesh K. Sarin, Modern Production and Operations Management, John Wiley, New
York.
3. Everett E. Adam, Jr., Ronald J. Ebert, Production and Operations Management, Prentice Hall of India,
New Delhi.
4. Gopalakrishnan P. and Sundaresan. M., Materials Management An Integrated Approach, Prentice Hall
of Indian, New Delhi.
5. Joseph S. Martin Ch., Production and Operations Management, John Wiley, New York.
6. Kanishka. Bedi., Production and Operations Management
7 Krajewski, L.J. and Ritzman, L.P., Operations Management: Strategy and Analysis, Addison Wesley
Longman Pvt. Ltd. Delhi.
8. Krishnaswamy. K.N., Cases in Production/Operations Management, Prentice Hall of India, New Delhi.
9. Mahadevan, B. Operations Management: Theory and Practice, Pearson Education.
10. Martin K. Starr., Production and Operations Management, Wiley India Pvt. Ltd., New Delhi.
11. Moore, FG and Hendrick. T E. Production/Operations Management. Homewood, Illinois, Richard D.
Irwin. New York.
12. Pannerselvam R., Production and Operations Management, Prentice Hall of India, New Delhi.
13. Thomas E. Morton, Production Operations Management, Vikas Publishing House, New Delhi.
.


BUS 2.7 RESEARCH METHODOLOGY

UNIT ­I: Meaning of research: Major fields of human knowledgerelevance of management
research Nature and scope of Research Methodology problem formulation and
statement of research objectives Hypotheses, formulation and testing
characteristics of good and usable hypotheses.
UNITII: Research process: Research designs exploratory, descriptive and experimental
research designs case study method of research.
UNITIII: Sources of data: Primary and secondary sources methods of data collection ­
observational and survey methods Questionnaire design attitude measurement
techniques motivation research techniques administration of surveys ­ sample
design.
UNITIV: Selecting an appropriate statistical technique fieldwork and tabulation of data,
analysis of data use of SPSS and other statistical software packages.
UNITV: Contemporary developments: Advanced techniques for data analysis ANOVA,
discriminate analysis, factor analysis, conjoint analysis, multidimensional scaling
and clustering methods, research applications, report writing research and
concern for society.


Suggested Books:


1. K.V. Rao , Research Methodology in Commerce and Management, sterling publishers,
1993
2. Bhattacharya. D.K., Research Methodology, Excel Books, New Delhi.
th
3. Cooper, Business Research Methods, 6 Edition, TMH, 2001.
4. Andrews. F.M. and S.B. Withey Social indicators of well being, Plenum press, 1976.
5. Bennet. Roger, Management Research, ILO, 1983.
6. Nanda Gopal, Research Methods Using Computers, Excel Books, New Delhi.
7. Gupta.S.P., Statistical Methods, Sultan Chand, New Delhi, 2001.
8. Golden ­ Biddle, Koren D.Locke Composing Qualitative Research, Sage Publications,
1997.
9. Salkind.Neil.J., Exploring Research, Prentice Hall of India, New Delhi, 1997.
10. Panneerselvam.R., Research Methodology, Prentice Hall of India, New Delhi, 2005.
11. Shajahan.S., Research Methods for Management, Jaico Publishing House, 2005.



BUS 2.8. ORGANISATIONAL BEHAVIOUR

UNIT ­ I: Organisational Behaviour: Meaning, nature and scope ­ Key elements in
O.B. ­ Challenges and opportunities for O.B. ­ Contributing disciplines to
O.B. ­ O.B. Model.

UNIT ­II: Individual: Perception ­ Process, factors influencing perception, barriers in
perceptual accuracy, enhancing perceptual skills. Learning ­ characteristics,
theories and principles of learning. Personality ­ Stages of Development,
determinants of personality, theories of personality ­ Values and Attitudes and
their relevance in O.B. context.

UNIT ­ III: Group Dynamics: Meaning and types of groups, Dynamics of group formation,
frame work of group behaviour. Developing interpersonal skills ­ Transactional
Analysis and Johari Window.

UNIT ­ IV: Organisational change: Change dimensions, change process, pressures for change,
resistance to change, overcoming resistance to change, change management.
Organisational conflicts ­ Meaning, conflicts at individual, group and
organisational level, sources of conflicts, functional and disfunctional aspects,
stimulating productive conflict, strategies for conflict resolution.

UNIT V: Organisational Culture: Definition and characteristics, creating and sustaining
culture. Organisational Development: Definition, characteristics, objectives and
techniques of Organisational Development.


Suggested Books:


1. Fred Luthans, Organisational Behaviour, Tata McGraw Hill.
2. Stephen P.Robbins, Organisational Behaviour, Pearson Education, New Delhi, 2006.
3. Abraham.K.K. Organisational Behaviour, Prentice Hall of India, New Delhi.
4. Aswathappa.K. Organisational Behaviour, Himalaya Publishing House, New Delhi.
5. Donald R.Brown & Don Harwey, An Experimental Approach to Organisational
Development, Pearson Education.
6. Udai Parek, Understanding Organisational Behaviour, Oxford.
7. Archana Tyagi, Organisational Behaviour, Excel Books, New Delhi.
8. P.Subba Rao, Management of Organisational Behaviour, Himalaya Publishing House, New
Delhi.